“Progress is impossible without change;
and those who cannot change their minds cannot change anything.”
George Bernard Shaw
A rigorous and flexible process can ensure quality, consistency, and efficiency, while also enabling creativity, diversity, and responsiveness.
Our Approach
A successful online strategy needs to generate engagement, you want people to notice and interact with you online. In order for this to be accomplished we must look at more than a WebSite, it takes a complete online presence design as well as the effort of an well executed online "marketing" strategy. There needs to be an integration of all aspects of your online presence as well as merging into your current marketing process. Our strategy involves looking at the following areas and making sure there is a cohesive, successful plan.
We know that there are a lot of searches carried out on Google every day. Since Google does not share its search volume data we can only estimate based on that there are between 3.5 and 8.5 billion searches a day. That breaks down into to 30,000 - 120,000 per second. If we use the lower value and the estimate that google owns 65.2% of the total searches that would give us approximately 175 million searches per day. Our goal is to be in the first page results of relative searches.
Salesforce did a survey and found that 85% of consumers conduct research before they make a purchase online, and among the most used channels for research are websites (74%) and social media (38%). Consequently, we need to have an effective online strategy that includes a great website and social media with room for changes as new technologies are developed.
oneCLICK creates better
ONLINE PRESENCE
Combining insight, creativity and technology to align with expectations and connect with people.
Having a good online profile is essential in today's day and age. Your online profile is often the first thing that potential users or clients will see when they Google your name, so you want to make sure that you're putting your best foot forward. A well-crafted online profile shows that you're tech-savvy, in control of the narrative about yourself, and easy to contact - all qualities that are highly valued in today's world.
By creating a proper Online Profile we ensure the proper identification of the client which assists with Search Engine Optimization and directing users to the information of importance. It is a place where you let the online environment know your details without all the distractions.
We, at oneCLICK will take the time to create (or spruce up) your online profile!
A good website design does not only mean the website looks good. It has to make sure that the website is functional, easy to navigate, users find what they are looking for and key elements like Call-to-actions (CTA) are prominently placed. Use of clear crisp images, text spacing, color scheme, typography are all elements in a good website design.
Every website design begins with our client's vision. Sometimes the client is not certain of the vision, but they do know their business goals for their site. We walk our clients through a design process of determining what the clients goals are, the overall feel they want their website to have on their visitors and the lasting impression they want to make.
Research has indicated that users spend very little time on a webpage before they decide to navigate to another website. That's a very short window of opportunity to make that first impession. A well designed website will keep the users interested and they are likely to spend time on your website. It also lends credibility to the business.
We understand that each client has different needs for their web presence—some businesses need the ability to make financial transactions, while some need the ability to quickly update their site on a daily basis. Whatever our client’s needs might be, we believe in making sure they have websites that compliment the operations of the business in such a way that boosts its popularity and ability to improve the business as a whole.
According to wikipedia:
Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.
Publishing online content and establishing a social media presence serves as a way to communicate, meet consumer needs, and build trust before you establish a direct relationship. Additionally, you can connect with clients on a personal level in an environment in which common interests are shared.
Here is a question you should ask... Why are you on social media in the first place?
If your answer is a resounding “Uhh…” or “Because everyone else is on it,” you might have a problem.
It is important that you understand your goals, strategy, and implementation. Once your objectives are clear, you can then move forward. When developing goals and strategy and creating an implementation plan you must remember the first word is Social. There needs to be more then a one way communication.
Cloud-based communications is essential in the current enviroment of "Remote Worker". Whether it is internal or external experience we need to take advantage of the new ways of communicating and evolving with market demands.
The people who make up our workforce are and have always been the soul of the organization, the lifeblood of our operations and core to making everything work. Over the past two years, our teams have had to deal with a whole new assortment of work-life pressures that can cause engagement with co-workers to fall off, with decreases in happiness and productivity not far behind. With time in the office nonexistent during this time, water-cooler talks and quick huddles for brainstorming have been replaced by strings of online meetings and long threads of instant messaging.
While well-intentioned, virtual collaborative team meetings for many have become a blur of limited value. Meeting participants can easily check out mentally, miss details or opportunities to contribute and withdraw in general from their job.
There needs to be investment in the following areas for this new way of working:
Address the new ways of working remotely, Digital Colaboration.
People, Apps, Objects, Devices, Data, Controls
Provide a variety of need-adaptable solutions
Not everyone is comfortable with returning to the office, and many will have hybrid work schedules, so that the office is never full to capacity. But even when workers are remote, they may be open to coming into the office for a meeting from time to time. It allows for face-to-face encounters, which help people better relate to one another. The rest of the time your collaboration tools need to be able to simulate the in-person enviroment.
People are social beings, and casual conversation helps forge bonds and can lead to inspiration and creativity. We need to have the time to come together, to get to know each other. When colleagues socialize, they tend to be happier, too. Designate an area for online chatting, where colleagues can share anything that falls outside of work. Travel photos, funny (appropriate) memes, or pictures of babies and pets are fair game.
Allow for clients and business partners to participate in this social enviromrnt to enhance these relationships as well.
oneCLICK provides first-rate technology solutions that enable organizations/individuals to achieve their mission with increased ease and efficiency. We focus on genuine client-focused relationships, connecting client needs with sustainable and reliable technology solutions.